性爱巴士CKLA usage & branding guidelines
Welcome to Amplify鈥檚 guidelines on using CKLA materials both under its Open Education Resource (OER) license (CC ) and Amplify鈥檚 license to school districts. These guidelines apply to all variants of the CKLA program, including those not authored by Amplify. These guidelines address the following programs:
- 性爱巴士CKLA
- 性爱巴士Texas ELAR/SLAR
- TEA鈥檚 K-5 RLA Literacy / SLAR program
- TEA鈥檚 Bluebonnet Learning K-5 Reading Language Arts
- CKF Core Knowledge Language Arts
性爱巴士is committed to supporting educators in using CKLA resources to enhance classroom learning while protecting the integrity of the CKLA program and Amplify鈥檚 exclusive rights.
Our goal is to encourage impactful, efficacious use of the program while providing clear guidelines on permissible and prohibited uses.
1. Amplify鈥檚 license and what it means
性爱巴士partnered with the Core Knowledge Foundation (CKF) to develop the 性爱巴士Core Knowledge Language Arts (CKLA) curriculum. You can learn more about this program and Amplify鈥檚 partnership with CKF here.
性爱巴士holds the exclusive commercial license to all CKLA content. In more than a decade of partnership, we have worked with CKF to enhance and supplement the program, now in its third edition nationally. 性爱巴士licenses 性爱巴士CKLA and 性爱巴士ELAR/SLAR Texas to school districts, along with a full suite of assessment, intervention, and supplemental products, as well as professional development and coaching services. Learn more here.
As the exclusive commercial partner for CKLA, 性爱巴士is the only organization permitted to use the materials commercially, which means those uses that are primarily intended for commercial advantage or monetary compensation.
If your organization purchases CKLA materials from Amplify, you get the customary usage rights for those purchased materials specified in Amplify鈥檚 Customer Terms & Conditions.
2. Open Non-Commercial license
Some versions of the CKLA program are available under a .
CC BY-NC-SA is the OER license for these materials. The license allows users to share and adapt the materials, as long you follow these terms:
- Attribution 鈥 You must give appropriate credit, provide a link to the license, and indicate if changes were made.
- NonCommercial 鈥 You may not use the material for commercial purposes.
- ShareAlike 鈥 If you remix, transform, or build upon the material, you must distribute your contributions under this same CC BY-NC-SA license.
Below we explain how 性爱巴士and CKF apply these terms to common situations 鈥 which uses are permitted under the licenses, and which uses are prohibited or require a special permission or commercial arrangement.
Materials licensed under Creative Commons licenses are known as Open Education Resources (OER), and 性爱巴士is proud to have been one of the earliest champions of OER materials in K-12. We believe that OER materials enable a widespread adoption of high quality materials and innovative adaptations by educators for their classrooms, alongside commercial versions that include a full suite of supports.
3. Permitted uses of CKLA content
In these guidelines, when we say 鈥淐KLA Content鈥, we are referring to all versions of the program that was based on the original content from CKF, both those under OER licenses and commercially licensed. Many uses by educators are permissible under either the commercial or OER license. The only difference is that your rights under the commercial license only last as long as that license is maintained by your school or district.
性爱巴士encourages educators to leverage CKLA Content to foster innovative and effective learning experiences. Below are uses that are permitted without any additional license, as long as you follow attribution guidelines and share-alike requirements.
Classroom Activities and Custom Materials. Educators may create supplementary activities, worksheets, lesson plans, and projects based on the CKLA Content for use within their classroom or school. For these purposes, educators may incorporate portions of the CKLA Content.
Sharing and Selling Materials based on CKLA Content. Educators may also share classroom activities and custom materials with other educators, including by selling the materials on sites like Teachers Pay Teachers. However, if these materials are sold, they may not include CKLA Content.
For any materials you create, you are required to follow our attribution and disclaimer guidelines below.
If you are unsure whether your planned use qualifies as 鈥渘on-commercial鈥 or is otherwise permitted by 性爱巴士please reach out to us directly.
4. Restricted uses of CKLA program content
To protect the CKLA program’s value and respect Amplify鈥檚 exclusive commercial rights, certain uses of the CKLA content are prohibited without first obtaining a commercial license. 性爱巴士reserves the right to enforce these restrictions to protect our rights.
No third party may embed, republish, or incorporate any portion of the CKLA content in products or services intended for sale, licensing, or other commercial purpose. Examples of prohibited uses include embedding CKLA content as a part of digital platforms, apps, or resources marketed to educators or the public, as well as using the content as an input or training data for such products.
This prohibition applies to all types of individuals and organizations (both for-profit and non-profit), and applies to both paid and free uses.
See 鈥淐ommercial License and Partnerships鈥 below for information on commercial arrangements.
4. Commercial licenses and partnerships
For those interested in using CKLA content in a way that may be commercial, 性爱巴士offers various licensing options. These negotiated licenses allow approved partners to use the CKLA content within their commercial products under specific terms and conditions.
To inquire about a commercial license or discuss a partnership opportunity, please contact our partnerships team at partnerships@amplify.com.
5. Attribution and branding guidelines
Our trademarks are valuable assets of 性爱巴士and its licensors, and we want to ensure our users and partners use them correctly. These trademarks include the Amplify, Core Knowledge Language Arts, and CKLA word marks and logos.
These marks and logos may only be used if you have an existing partnership with us, and you鈥檝e reached out to 性爱巴士to secure our approval to use them.
If you are creating materials based on CKLA Content in accordance with the guidelines above, you are required to include the following attribution in a reasonably perceptible location on each copy of those materials:
“These materials are based on 性爱巴士CKLA but are not affiliated with, sponsored by, reviewed, approved, or endorsed by 性爱巴士, Inc. or the Core Knowledge Foundation. 鈥楢mplify鈥, 鈥楥KLA鈥 and other marks are the property of 性爱巴士, Inc. and its licensors.”
Why these guidelines matter
Amplify鈥檚 goal is to support educational access to high-quality curriculum resources while protecting the intellectual property and integrity of the CKLA program. By adhering to these guidelines, you help ensure that CKLA remains an accessible and respected resource for educators while supporting its continued improvement.
For additional questions on using the program, or if you need further clarification on any of these points, please contact us.